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WASO (UK)

Deliver Japanese meals nationwide without losing flavour or balance.
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The Work:

  • Recipes engineered so umami balance survives freezing and reheating.
  • Turned chef-level rigour into reproducible production processes.
  • Designed recipes to GP targets within budget.
  • Standardised production for central kitchens.
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The Results: 

  • One of the UK’s leading Japanese food and grocery platforms.
  • Customers praise flavour and convenience (4.1★ Trustpilot, 51 reviews).
  • More than a decade of collaboration with HH.
“HH brings to WASO an indispensable sensibility — one that cherishes the delicacy of Japanese cuisine.”
WASO CEO
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