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Enabled national-scale rollout of frozen Japanese meals with WASO — now delivering UK-wide with proven customer trust.
From the start, the mission was clear: make Japanese food accessible nationwide in the UK. The challenge was to hold flavour, balance, and cultural depth through freezing, scaling, and commercial constraints — so that what reached households still felt like a real taste of Japan.
The Work:
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Recipes were engineered with cost control built in, so flavour and umami held within budget.
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Structured checkpoints and specs translated chef-level rigour into reproducible processes — ensuring consistency proven beyond the kitchen.
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Recipes were created and refined for freezing, so reheated meals delivered intended umami balance.
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Processes were standardised for central production, making Japanese frozen meals consistent for nationwide delivery.
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The Results:
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Now one of the UK’s leading Japanese food and grocery delivery platforms.
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Rated ~4.1/5 on Trustpilot (51 reviews), with customers praising authentic taste and convenience.
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Sustained 10+ years of collaboration with HH — consistency and innovation proven over time.
“HH brings to WASO an indispensable sensibility — one that cherishes the delicacy of Japanese cuisine.”
WASO CEO
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